Recently I saw some tweets about the possibility to finally have a website to express your hate for Eclipse. Since I am a strong believer in another tool than eclipse and I really don’t want to work with eclipse, at first I thought this was funny. Than I was checking some news posts and found a post on apple insider where they show a Samsung advertorial that bashes the iPhone battery life. Again, funny if you like samsung or you think android is better than the iPhone. Maybe even funny if you still love the iPhone.
These tweets and sources of information made me think about marketing of products, opinions of people and sometimes company strategies. As a company, do you want to prove you are better than someone else, or do you want to prove that you are really good. Personally I do not really care if I am better than someone else, I only care if I am good or maybe even superb.
Does it really work to be better than … ? Was Argentina better than the Dutch just a week a go? If not, like so many say, did it help the Dutch? Better than is an interesting concept in soccer. If your soccer teams never wins the championship, you as a fan still think they are the best. I get the same with my local soccer team, every parent thinks his kid is better than the other kids. So better than is incredibly subjective. If you say you create better software, does it sell better? What is good software? If you are into software quality you probably have a few tools to calculate the quality of software. Are you a better programmer if the lines of code you write have shorter length? Are you a better software developer if you use another tool than eclipse? I don’t really care. Use eclipse if you want to, use something else if you can afford it.
I like to make fun of people that use eclipse just like I make fun of people using linux or windows. But in the end, I don’t really care. I know people using windows or linux, working on eclipse can make better software than I can. I do not want to work for a company that tries to sell projects only by stating that they are better than someone else. I want my company to tell customers about what we are good at.
So if you are in the hating or Better than business put a hate comment on this blog, if not have a good day.